IL Environmental Council has tips on how to spot greenwashing
More and more people want to be good stewards of the earth by being green and more sustainable.
But despite their best efforts to research and stay informed, it’s easy to fall victim to something called greenwashing.
“It’s essentially a marketing ploy by corporations and companies to get consumers to buy their products under the guise that they’re more environmentally friendly,” Samira Hannessian, the Energy Policy Director with the Illinois Environmental Council
But there are ways around greenwashing.
“Trying to steer clear of products that have some of those buzz words with no grounding: natural, sustainable, ecofriendly, recyclable or even compostable,” said Hannessian.
And don’t be fooled by imagery.
“The box is green, there’s some nature elements we have a mountain, explains Hannessian. “Look a little closer because what the product is selling are k-cups for coffee and those are not recyclable but what we have here is that they are.”
Take a look at these two cans of very similar vegetable soups. You may think the more earthy-looking can on the right is the one that’s more eco-friendly but both cans and their labels can be recycled.
“Just looking at these two side by side on the shelf, someone might just by default gravitate to the one that’s just a little bit more earth oriented, or like speaking my language,” said Hannessian.
Watch the full segment here.